Bates Footwear is evolving! The team at Bates decided that heading into 2018 would be an ideal time to reveal our new brand look and direction. Starting with a new logo, and transitioning into more powerful and job specific lifestyle imagery will help us continue to evolve with our every changing consumer base. For men and women in uniform, there is no such thing as “everyday”. That’s why for over 130 years, they’ve trusted Bates to get them through – everyday. With a commitment to innovative technology, quality design and durable comfort, Bates is the expert in crafting footwear that works as hard as you do. This is why we feel it so important to evolve and change with our consumers. Our logo and brand reinforce our dedication to craftsmanship, integrity, and quality.
The new “Bates Power Logo” represents the strength and integrity of the Bates brand, the updated sleek, clean, and powerful design shows our ability to adapt with the times. Bates is also introducing a new tagline “On the Ground Since 1885”. The tagline speaks to the reality of our customers’ lives and communicates our brand heritage. This concept has tested highly and resonates well with our core customers.
Bates VP and General Manager Andrew Fowler details this exciting transition and time for the Bates brand: “This is an incredibly exiting time for the Bates brand. The evolution of how we connect with our consumers in addition to relentless product innovation continues to drive our team on a daily basis. Our refreshed logo represents the modern attitude of those we serve and the speed and precision of the very demanding work they perform.”
Look to batesfootwear.com in January to see the transition!